Michaels

Michaels needed to encourage their key target audience - the Makepreneur - to explore key product ranges online and in-store, and ultimately drive sales. How? By showing art supplies and the creation of art in action, inspiring that next creative project. One brief has turned into an ongoing partnership, with multiple campaigns created across key pillars, from framing to tech and fine art.

Role: Client Director, Genero

Creative Teams: Fine Art: Brought To You By, Tech and Framing Optimisation: Windsong, Framing Designer: Motion Factory, Artist’s Loft: Born Ready