The Glenlivet

Who says scotch is just for men? For Mother’s Day, The Glenlivet was looking to target a new audience of scotch drinkers - millennial moms. A catchy online video was needed to support the tagline “Flowers Wilt, Whisky Won’t”. GhostPepper enlisted Director Lev Pakman to create humorous, relatable content, optimized for YouTube, Instagram and Facebook, within a tight deadline and budget.

Role: Client Director, Genero