L’Oréal

As a leader in digital transformation, L’Oréal needed a solution to help brands deliver relevant content to the market at greater volumes within increasingly constrained budgets. Genero enabled brands including NYX, Maybelline, Carol’s Daughter, Redken and essie, tap into a global creator network to deliver best-practice social content at speed and scale, with long-term partnership established.

Role: Client Director, Genero