Captain Morgan Sliced

Captain Morgan was entering the FMB space with the launch of ‘Sliced’, and needed a brand campaign to get noticed in an incredibly cluttered and competitive market.

Introducing ‘Sliced is Better’, a campaign that is literally impossible to ignore. With the product name and visual device central to every communication, we made sure that when presented with literally hundreds of other FMB options, Sliced would be the first thing our Gen Z audience reaches for.

And with a distinct visual identity, we carved out an ownable and eye-catching space for the brand, that was so critical for success. Sliced truly is better.

Role: Business Director, Anomaly