Plume

With consumer concerns around privacy on the rise, Plume launched a new motion-detection product allowing home awareness through existing devices, and needed a film to showcase the human benefit of the product. The campaign required strategic, conceptual and executional excellence, and Rascal was commissioned based on their ability to deliver on all aspects. This initial project launched an ongoing partnership between Plume and Genero.

Role: Client Director, Genero

Creative / Director: Ben Ducker of Rascal