HSBC

Most people tend to “set and forget” when it comes to their home loan. What they don’t know is that the small difference in their rate can make a big difference over time. The “Difference Makes the Difference” campaign asked consumers what the difference could mean for them with an HSBC home loan. The campaign featured TVC, OOH, print and digital banners leading consumers to an online calculator, with 6K leads generated, double the previous record.

Role: Account Director, J. Walter Thompson

Creative Directors: Chris Searle and Damian Linklater