Codral Cold

Johnson & Johnson’s leading cold and flu brand, Codral Cold, needed to refresh their much loved ‘Soldier On’ brand platform to connect more deeply with a male audience. Introducing, all round top bloke “Jack”. The brand campaign was led by a charming TVC and as my first project on the Johnson & Johnson account, led to a robust understanding of the brand’s strategic business objectives, as well as long-lasting relationships with the client team.

Role: Account Director, J. Walter Thompson

Creative Directors: Laurie Geddes and John Lam